soft-sell approach

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• soft sell — noun suggestive or persuasive advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : the use of suggestion or persuasion in selling rather than aggressive pressure compare hard sell * * * a method of advertising or selling that is… …   Useful english dictionary

• soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… …   Useful english dictionary

• soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… …   Universalium

• Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… …   Investment dictionary

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